Jouhaina Gherib is the UNESCO Chairholder and a professor of Strategic Management at the University of Manouba in Tunisia. She holds a PhD from the university of Paris 1-Panthéon Sorbonne in France and has published over 30 scientific publications and conference papers. Her research interests include strategic decision making, corporate social responsibility, entrepreneurial orientation and sustainable development goals (SDG). She was elected as Vice-Rector for Research and International Relations in 2011, then, in 2014. She was later elected as the sixth Rector of the University of Manouba in 2017 and re-elected again in 2020 becoming the first women in Tunisia to do so. In 2024 she was awarded the newly created UNESCO Chair for Sustainable Development in Africa, based at the University of Manouba. Throughout her career, Prof. Gherib devotes her efforts to making scientific research results of the university more visible and to align the quality of education with international standards and making so with a constant interest towards the well-being of the entire community. By relying on technology and culture as accelerators, she works to increase the societal impact of the university and open the way to a sustainable modernization of the Tunisian society as a whole by educating responsible and innovative citizens rooted in their context as well as connected to their global world.